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Shop Forms IM.com Unit for Net Clients
LOS ANGELES–Looking to stay on top of its 70-odd dot-com clients’ changing offline-ad needs, Initiative Media North America has launched a new unit called IM.com.
Lou Schultz, Initiative chairman and CEO, described the group as a “virtual agency,” where its 15 members will come together as needed.
The unit includes Initiative executives from the U.S. and is responsible for the gamut of dot-com offline ad efforts, Schultz said, such as local and national broadcast and direct marketing.
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