Initiative Cuts, Adds TN Media Employees

Initiative Media North America completed its integration of TN Media last week, dismissing 89 staffers of the former True North Communications media arm but bringing 151 ex-TN employees on board.

The personnel review, begun after Initiative’s Interpublic Group parent acquired True North, which included evaluating every employee, also ended in a cut of 80 Initiative staffers.

The cuts and additions spanned all of Initiative, from spot to network broadcast and research. Initiative now has about 1,600 staffers in the U.S.

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