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Ingersoll-Rand this month begins a $3 million corporate image campaign showcasing its diversification to the financial community.
Single- and double-page ads are scheduled to appear in Barron’s, BusinessWeek, Forbes and the Wall Street Journal through the end of 1999. Carrying a new tagline, “Fundamentally different,” the ads spotlight the many companies that now operate under the umbrella of the Woodcliff Lake, N.J.-based company.
“The last time Ingersoll-Rand did a corporate program was in the 1970s, and at that time the focus was American productivity versus the Japanese,” said Dick Sanderson, president of Bender, Browning, Dolby & Sanderson, the Chicago agency that handles several Ingersoll-Rand divisions.
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