Ingalls, Quinn & Johnson this week officially changes its name to simply Ingalls.
‘It was important to clarify our brand,’ said agency chairman Bink Garrison. ‘Any time someone says the agency name they say, ‘What’s going on at Ingalls?’ It’s the name that’s used on the street.’
While part of Omnicom 11 years ago, the agency then known as Quinn & Johnson/ BBDO bought Ingalls Associates, a shop with nearly a 100-year history in the Boston marketplace.
Renamed Ingalls, Quinn & Johnson, the shop has operated as an independent agency since a February 1989 leveraged buyout by Garrison and other top executives from Omnicom in New York.
There are now six distinct divisions under the Ingalls aegis. The units are Ingalls Advertising, Ingalls One to One Marketing (formerly Group 121), Ingalls Public Relations, Ingalls Recruitment Advertising, Ingalls Design and Ingalls Interactive.
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