Ingalls Loses 2 in Transition




Rosenberg, D’Arienzo to Abandon New “Brand Team’
BOSTON-Two members of Ingalls’ recently anointed brand team of senior managers are heading out the door.
Alyssa D’Arienzo, director of design at the Boston agency for more than two years, next week will join crosstown shop Hill, Holliday, Connors, Cosmopulos as vice president, design director.
Also departing will be Jim Rosenberg, senior vice president and managing director of Ingalls One to One Marketing, its 35-person direct response arm, sources said.
D’Arienzo, who said moving to Hill, Holliday will provide her with new opportunities, will report to group design director John Battista and work on assignments for British Airways, Wang Global and other clients.
Her replacement at Ingalls, charged with overseeing an eight-person design department that is being fully integrated with the rest of the shop, is being sought, an agency representative said.
While D’Arienzo’s impending departure appears to be driven by a desire for professional growth, Rosenberg was motivated at least in part by the agency’s decision to consolidate its six free-standing operational units under a central management structure with a single balance sheet, sources said.
Rosenberg, who has been at the agency for more than four years and has helmed its One to One unit since November, did not return calls by press time. He is expected to remain for several weeks, possibly until a successor is named, according to sources.
Agency chairman Bink Garrison did not return calls.
Ingalls’ restructuring [Adweek, May 10] led to Garrison dismissing advertising division president Steve Connelly. The $141 million shop will now be run by a brand team representing the agency’s advertising, design, direct, public relations, interactive and media disciplines. Garrison decided that the team had room for only one leader, and that leader would be Garrison. ƒ