Cipolla, Fitzpatrick, Browning to Land Key Roles at Merged Agency
BOSTON–Two members of advertising’s “old guard,” Arnold Rosoff and Joe Teixiera, were instrumental in facilitating the proposed merger that will create Holland Mark Edmund Ingalls.
Rosoff, who sits on the board of Holland Mark Martin Edmund in Boston and founded the agency that eventually became Arnold Communications, acted as go-between for Ingalls chairman Bink Garrison and Holland Mark chairman Bill Davis as the two hammered out an agreement in less than three weeks for Holland Mark to acquire its crosstown competitor, Davis said.
Teixiera, the former director of finance at Boston-based Arnold, now consults to agencies including Holland Mark on operational issues. Davis declined to define Teixiera’s role.
The makeup of the final executive roster at the merged shop, however, remains in question. One member of the Ingalls team who will not be joining is Jonathan Lee, vice president and director of account planning.
“This is more of a personal career choice,” said Lee, whose impending departure was in the works before a letter of agreement was signed.
Seasoned planners will be sought after the buyout is complete, said Davis, who will become chief executive officer of the combined $180 million shop. Garrison will remain chairman, reporting to Davis.
It is unclear whether Ingalls senior vice president of media services
Barbara Cipolla or Holland Mark media vice president Mary Jean Fitzpatrick will lead the merged department. Davis said both “will play important rolls.”
Ingalls account service director Randy Browning will helm brand management. Holland Mark’s Gayle Nyre will continue to head up marketing services and assist Davis with new business development.
Holland Mark’s Bob Minihan has been tapped to head up creative services, but some question whether Ingalls co-creative directors Steve Bautista and Rob Rich will be happy in subordinate roles. Bautista said the three will meet this week to discuss how the department will be run.
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