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Ingalls’ first campaign for Apollo Eye Gear gives new meaning to the phrase “eye popping.”
Ghoulish photographs of sports stars such as Ken Griffey Jr. and Alexi Lalas are featured in the ads. The familiar faces appear elongated and strangely distorted; beards and sweaty pores are magnified. Most noticeably, their eyeballs are replaced by product information rendered in tiny black type.
“We liked what happened when we gouged out the athletes’ eyes,” said Ingalls creative director Steve Bautista.
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