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Agency Staffers Prepare to Relocate as Holland Completes Buyout
BOSTON–As Holland Mark Martin Edmund’s buyout of Ingalls neared completion last week, Barbara Cipolla, senior vice president and media director of Ingalls for nearly five years, unexpectedly left for The Media Edge.
Cipolla, who begins her new job on Sept. 7, becomes executive vice president of planning on the Sears business at the New York-based unit of Young & Rubicam.
She had agreed to run the media department at post-merger agency Holland Mark Edmund Ingalls, Boston, which will become New England’s largest independently owned shop [Adweek, July 5].
However, when approached about the Media Edge post a few weeks after the buyout was announced, she decided the chance to work in New York on Sears was too good to pass up, she said.
Holland Mark vice president and media director Mary Jean Fitzpatrick will lead the combined media department.
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