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Appealing to consumers who appreciate fine cuisine, Ingalls has launched its first branding effort for the Price Chopper supermarket chain.
A pair of 30-second TV spots carry the tagline, “For people who love good food,” which replaces “We save you more.”
One ad, set at a family dinner table, finds dad unperturbed upon learning that his son has been kicked out of school and his wife has squandered their savings. The delicious dinner simply make his cares melt away.
In a second spot, a man attempting to reach a container of flour is crushed beneath a refrigerator.
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