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Call them banking baristas. ING Direct is using coffee cafes to peddle its virtual banking experience.
Modeled after its high-tech cafes in Chicago and St. Cloud, Minn., the financial institution is opening a new midtown New York location as well as a Honolulu operation by year’s end.
The Chicago experience lures pedestrians inside with seven 32-inch LCD screens hanging in the window. The brand’s signature lion and orange ball flash on the units along with “pursuit of happiness” and a convertible car that drives from one screen to the next.
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