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ING Direct and Bartle Bogle Hegarty have split after two years, the client confirmed last week. While billings were estimated at $50 million when the online bank hired the New York shop for creative duties in 2002, last year the client spent about $20 million on ads, according to Nielsen Monitor-Plus. A client rep said the split was “amicable.” Publicis-backed BBH created ads themed, “It’s your money. Make it work a little.”
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