Why Rich Boys (and Girls) Are Buying Fewer Toys

Cool experiences are more important than cool stuff

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While it's certainly nice to be rich, these are not the easiest times to be a member of society's top tier of income earners. Venture capitalist Tom Perkins laid it down last year when he wrote to The Wall Street Journal: "I perceive a rising tide of hatred of the successful 1 percent."

If the public's scorn has caused the wealthy to shift their consumption patterns, there's evidence for it in a new survey released by YouGov and Time Inc.

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