Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30 list, many take note.
This year, Forbes went further and surveyed nearly 500 millennials—all nominees to the list—to get an idea about this niche demo's beliefs, habits and communication preferences.
"There are many … stereotypes, but the Forbes millennials are optimistic, entrepreneurial and purpose-driven," said Forbes Media CMO Tom Davis. "Advertisers can understand their motivations and desires to positively impact the world. Almost all still believe in an 'American Dream,' but that dream now is focused on many ideas—from owning a company, to not having debt to becoming incredibly wealthy."
This story first appeared in the April 11 issue of Adweek magazine. Click here to subscribe.