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Overcoming competition from incumbents, DDB here has landed videogame maker Infogrames’ $30 million advertising and marketing account.
The New York-based gaming company, whose titles include Driver and Deer Hunter, settled on DDB after consolidating separate ad accounts brought in through acquisitions of category mates such as Hasbro Interactive and Games.com.
The review included finalists Arnold Ingalls Moranville in San Francisco, which had handled creative for Games.com; Attik in New York, which had creative for Infogrames and pitched with its San Francisco office; BBDO West in Los Angeles; and Rubin Postaer and Associates in Santa Monica, Calif.
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