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Videogame maker Infogrames has begun contacting New England agencies as it prepares to shift its account from the West, sources said.
The business has been handled by DDB in Los Angeles for a year. While sources peg billings at $20 million, the New York company spent $12 million last year, according to CMR.
The shop has handled creative and media duties, as well as sales promotions, events, direct and online marketing, through Tribal DDB in L.A. Its work has focused mainly on promoting Infogrames’ specific titles.
Sources said the agency search is a result of Infogrames’ shifting its marketing operation from Santa Mon ica, Calif.,
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