Infinity Puts 3 Stars In Stern's Stead

More than 10 months in the making, the multipronged, regional strategy for 27 Stern stations was more than just naming ex-rocker David Lee Roth in the east and comedian/talk host Adam Carolla in the west to fill the slot left vacant by Stern’s impending move to Sirius Satellite Radio. By branding the FM Talk stations as FREE FM, Infinity is on the offensive against satellite radio.

At the very least, Infinity grabbed the agenda back from Stern, who has taken advantage of Infinity’s drawn-out deliberations to broadcast a continuous commercial for Sirius on Infinity’s dime.