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Scott Brown didn’t just change the course of the U.S. Congress. He’s influencing marketers as well.
Brown, a Massachusetts Republican who picked up Democrat Ted Kennedy’s old seat in the Senate in January, credited in part a “blast campaign” from Google that floods Google’s 1 million content network Web pages with display ads from one advertiser over a short period.
But Bruce Falck, head of the Google Content Network, said nonpolitical advertisers, including the Las Vegas Convention and Visitors Authority, ABC and some unnamed consumer packaged-goods brands, have used blast campaigns to support online contests or premieres.
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