Infinite Media Absorbs MicroMarketing

BOSTON Infinite Media has acquired MicroMarketing Technologies in order to broaden its marketing capabilities.

“It was a perfect extension to what we do,” said Nancy Parshley, agency president at Infinite Media. “It helps us broaden our services. It’s a nice fit.”

Infinite Media, a decade-old marketing and design boutique, hired two of MicroMarketing’s three employees. No money exchanged hands in the deal. Those staffers will move to Infinite Media’s Lynn, Mass., offices. Salem, Mass.-based MicroMarketing of specialized in database marketing and direct mail services.

Infinite Media’s client roster includes Provident Bank, GE Aircraft, Sun Life Financial and Constellation NewEnergy. The company employs about 20 staffers.