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Southeastern and Southwestern independents are hoping that Worldwide Partners’ restructuring from a partnership to a corporation will help them to compete globally.
“Instead of being loose partners, we’re now owners of a real corporation that works together to integrate all kinds of services for our clients,” said Bill Burton, president of Mithoff Burton & Partners in El Paso, Texas.
Worldwide Partners was founded as the American Advertising Agency Network in 1938 by a small group of agencies looking to piggyback skills and services by serving, in effect, as each other’s branch offices.
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