Indie Agency GKV Takes on Media and Social Duties for This Weight-Loss Company

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The independent ad agency GKV has added media and social duties for nutrition and weight-loss company Medifast. There were no incumbent agencies for those assignments. Rather, the client has used various partners and internal resources.

The move represents an expansion of duties for Baltimore-based GKV, as the agency has handled Medifast's creative for the past two years.

"We saw this as a natural extension of our relationship," said Brian Kagen, client CMO.

Medifast spent $27 million on U.S.

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