Incumbents Retain Hawaii Tourism Accounts

LOS ANGELES The Hawaii Visitors & Convention Bureau said it has awarded contracts to its existing advertising and public relations agencies following two separate reviews.

The advertising incumbent, independent Milici Valenti Ng Pack in Honolulu, retained the business after edging out finalists WPP’s Ogilvy & Mather, also in Honolulu, and Interpublic Group’s McCann-Erickson and independent WongDoody, both in Los Angeles.

MVNP will handle creative and media for the tourism organization in Honolulu. The four-year contract becomes effective Jan. 1, 2004. Billings are $4.5 million annually, the client said. The HVCB spent $10 million on ads in 2002 and $5 million through August of this year, according to TNS Media Intelligence/CMR.

Additionally, Honolulu PR agency McNeil Wilson Communications has held on to public relations duties for the HVCB. The shop overcame the team of Ogilvy Public Relations in New York and Becker Communications in Honolulu; Weber Shandwick in New York, which pitched with PR Works in Honolulu; and Edelman in Los Angeles, according to HVCB president and CEO John Monahan.

The contract, which is also for four years, is valued at $875,000 annually.