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Henderson Advertising has resigned the White Lily Foods and Pioneer Flour Mills accounts.
The companies’ parent is holding a review. Shops from both the Southeast and Southwest are included, according to sources.
The brands are owned by C.H. Guenther & Son, which moved its marketing offices from Knoxville, Tenn., to San Antonio.
Kevin Janiga, vice president of consumer marketing at Guenther, said the move played a “small part” in the split with the Greenville, S.C., shop, but “primarily we were not on the same page strategically and the creative wasn’t as focused as we’d like.
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