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Creative Alliance last week retained the Kentucky Tourism Development Cabinet advertising account against two other Louisville, Ky., finalists, Paul Schultz Advertising and Ott Communications.
The win gives incumbent CA an unprecedented eight years of in-state tourism work. Kentucky’s largest agency has successfully defended the account three times.
The one-year, renewable contract to provide advertising and public relations services is worth an estimated $3.5 million. The Kentucky Department of Travel campaign budget is $2.6 million, a 30 percent increase.
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