Inconsiderate But Not A Total Jerk

Having brought cell-phone manners to America’s movie houses, BBDO Atlanta had little choice but to behave properly last fall when its chatterbox anti-hero, Inconsiderate Cell Phone Man, made a faux pas. ICPM was nattering on in an ad, as usual, when he said something about a person getting mauled by a tiger. Oops. Soon after the ad broke, Roy Horn suffered his on-stage cat-scratching. ICPM was quickly silenced, as the trailer was pulled. “We didn’t wait to get complaints,” says Lauren Butler, account supervisor at Ketchum, which proposed the original idea of ICPM to its sister Omnicom shop, which handles Cingular Wireless.