An Incentive Like No Other

Carmichael Lynch tosses up a jump ball for a Porsche Boxster

Minnesota is known for its brutal winters and buggy summers. Even so, the top brass at Carmichael Lynch have decided to give their employees a Porsche convertible—or, at least, the chance to drive one.

The Minneapolis agency, which handles the Porsche ad account, recently purchased a 2003 Boxster (base retail price: $60,000-75,000), the coveted keys to which will be awarded each month to the brand team that leads the way in “breakthrough” thinking for its clients, according to agency president John Colasanti.