Incanta Appoints Huey/Paprocki

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Incanta, an Internet content provider, has chosen Huey/Paprocki to develop its national branding campaign.

The Atlanta shop won the creative account after a review that included local rivals 360 Thinc and the Voltage Factory and Fallon McElli-gott in New York.

The Atlanta startup venture recently completed a second round of funding, bringing capitalization to $14.7 million.

Nikki Nickerson, Incanta’s vice president of marketing, said she was impressed by Huey/Paprocki’s branding work for Mindspring.

“It was strong and memorable,” Nickerson said.







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