InBev Rolls With TracyLocke

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DALLAS Omnicom Group’s TracyLocke said it has won promotions chores for InBev USA’s Rolling Rock and Rock Green Light brews following a review.

The incumbent was DVC Worldwide of Morristown, N.J. Contenders in the competition were not disclosed.

InBev, formerly Labatt USA, is a beverage distributor and importer based in Norwalk, Conn. TracyLocke has operations in Wilton, Conn., and Dallas.

The agency will develop integrated marketing efforts for the Rolling Rock and Rock Green Light in the third quarter.





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