In the Age of Trump, Top Executives Think Brands Need to Take a Stand

America's reputation has suffered on the world stage

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A recent Pew Research Center study published in June concluded that the United States’ image has suffered under Donald Trump’s presidency. But should Americans be worried about the country’s reputation on the global stage?

Today, a global median of 49 percent hold a favorable view of the U.S, a notable drop from the median of 64 percent recorded across the same countries during the final years of the Obama administration.

Additionally, America’s standing in the world’s eyes has changed significantly in a short period of time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in