Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Nintendo is running its very first Super Bowl ad this year. The brand released the 30-second spot, set to run in the fourth quarter of the game, today.
The ad promotes the new Nintendo Switch video game system, which allows users to seamlessly switch their gaming experience between their hand-held systems to their home consoles. There’s also a tie in with The Legend of Zelda: Breath of the Wild. Both the game and new device launch roughly a month after the Super Bowl, on March 3.
Leo
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in