Importing AIDS Awareness

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Think the AIDS scourge is a thing of the past? Think again. “It ain’t over” is the teaser line of a public service campaign recently unveiled by Boston Mayor Tom Menino, who allotted $100,000 to support the citywide effort.
Menino last year increased the public health allowance by $250,000 to help fund the campaign, which is running through March and includes billboards and subway station posters.
On Jan. 1, “AIDS” will be added to the beginning of the teaser line, and the toll-free number for the Boston AIDS Action Committee will be given.
“There’s been this impression that either the epidemic is over or its very treatable, and that’s a very dangerous conclusion to come to,” said Gary Sandison, Mayor Menino’s AIDS policy advisor.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in