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The latest TV spot for Hershey’s Syrup from DDB combines the California Milk Processor Board “Got Milk” tagline with Hershey’s animated cows.
Two cows (shown here), each with a bottle of Hershey’s chocolate syrup in their, um, hooves, are sitting on a “cowch” watching TV when a “Got Milk?” spot comes on. One turns to the other and says, “That’s a silly question.”
The two cows then down a shot of syrup, turning themselves a chocolatey brown.
The spot is the latest in a five-year campaign DDB has developed for Hershey’s using the cows.
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