The Importance of Agency Culture

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In stressed economic times, an agency might think an assessment of its organizational culture is inconsequential. It is, after all, a bit of a soft topic. Yet there are four reasons why an understanding of organizational culture is an imperative if shops wish to survive and even thrive.

1. A distinctive culture is probably the most powerful way in which an agency can establish “chemistry” and display a real point of difference.

As advertisers seek potential partners, they look for agencies that stand out from the pack and offer a good fit between client and agency teams.

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