Imperato Rises at WPP Group PR Shops

BOSTON WPP Group said Donna Imperato, CEO of Cohn & Wolfe, will now add management oversight for sibling GCI Group.

Her elevation comes after the departure of GCI CEO Bob Feldman, who is moving to DreamWorks Animation SKG as director of corporate communications.

The move comes after weeks of speculation that Feldman, 48, would leave his post at GCI, which he has held for nearly eight years.

“This is a uniquely exciting and compelling opportunity,” said Feldman in a statement. “DreamWorks Animation has quickly established itself as a leader in CG films and the company is led by a very impressive management team. The chance to be a part of that team and to help create an enduring brand recognized for technological and creative leadership was too good an opportunity to pass up.”

DreamWorks Animation SKG was recently spun off as a publicly traded company listed on the New York Stock Exchange (DWA). It had been a unit of privately held film company DreamWorks SKG.

Feldman will report to Jeffrey Katzenberg and Ann Daly, the company’s chief executive and chief operating officers. In his new post at DreamWorks in Glendale, Calif., Feldman will be responsible for the development and implementation of all DreamWorks Animation communications programs. He will also participate in setting the strategic direction of the company’s corporate image and branding initiatives. Feldman, a New York native, will relocate his family to the Los Angeles area.

Prior to GCI, Feldman worked at Omnicom Group’s Ketchum and WPP Group’s Burson-Marsteller. Over the years he has worked with a variety of clients including Intel, Sony Ericsson, Visa and Dell.

Separately, WPP issued a statement today saying it is no longer considering a merger between GCI and Cohn & Wolfe [Adweek Online, April 13]. WPP said the idea “was considered and rejected. It has been determined that keeping these two strong and vital brands independent is the best outcome for our clients.”