IMM Uses a Data-Driven Approach to Hone Its Creative for Clients

Digital shop even has an IBM super computer


Specs
Who From left: Founder, CEO Adam Edelman; svp, ecd Kyle Taylor; svp, solutions Gina Lee; svp, strategy Zach Baze; COO Jeremy Leonard
What Full-service digital agency
Where Boulder, Colo.

At the heart of IMM is innovation—and an IBM super computer. At least that's what founder and CEO Adam Edelman says. Founded in 2006, the Boulder, Colo.-based digital shop is known for its technology and data-driven approach to creative.

Working for clients like Roku, General Motors and Chili's, the 100-person agency has experienced double-digit growth since it was founded.

"We've continuously innovated ahead of client needs," said Edelman. "Five years ago when most agencies—large and small—were afraid of programmatic media buying, we were making significant investments."

That spirit has the agency punching above its weight by practicing arbitrage. Put plainly, IMM will assume the risk of buying media for clients before being paid by clients. So far it's working. "I like to say that we are an agency that really owns the outcome," said Edelman.