Imation Corp. Selects Publicis Technology

Publicis Technology has been named agency of record for data storage company Imation Corp., following a review for the client’s $10-20 million global account that included several undisclosed shops nationwide.
Ketchum Advertising, Pittsburgh, had handled the account since 1996, but did not participate in the review. Earlier this year, Ketchum executives said they were unaware that Imation was seeking a new agency [Adweek, Jan. 25].
Imation executives, however, offered a different version of events. “We mutually parted ways with Ketchum at the end of last year, which is why they weren’t involved in the review,” said Brad Allen, vice president of corporate communications and investor relations for the client.
Publicis Technology’s San Francisco office will take the lead on the Imation account, but will be coordinating with the Singapore and London offices as well as outposts in other select international markets.
“We needed an agency that could develop integrated marketing communications,” said Allen....