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ATLANTA Images USA has launched a new campaign for the Bermuda Department of Tourism targeting affluent African Americans, the shop said.
The work consists of four full-page, four-color print ads that will run in several magazines throughout the year. The independent Atlanta shop was hired last year to develop the island’s first campaign specifically for African Americans.
“Our creative campaign is designed to bring to life and connect with the mental, physical and emotional drivers of the African American segment,” said Kevin Williams, vice president of strategic marketing and new business development at the shop.
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