Image Boost for Radiant's Better-Business Software

Philip Johnson Associates is preparing to break a national image campaign for Radiant Systems, a provider of office productivity software.

Print advertising takes the form of testimonials and carries no tagline. The work breaks within the next few weeks. The agency in Cambridge, Mass., is also redesigning the Atlanta-based company’s Web site and creating marketing support materials.

Media spending will amount to $500,000-1 million, said agency partner Mike O’Toole.

The work will zero in on senior operations managers at large retail operations, particularly clothing-store chains and restaurant groups, marketplace segments in which Radiant is especially active, according to O’Toole.

One execution showcases Gal-yan’s Trading Co.