Illinois Lottery Selects 4 Chicago Shops as Finalists

Four shops have ad vanced in the competition for the Illinois Lottery’s $15-20 million business, according to a representative for the state agency.

Of the 13 shops that submitted proposal requests, Leo Burnett, DDB, J. Walter Thompson and Euro RSCG Tatham Partners, all Chicago, were selected to proceed.

The incumbent, Ogilvy & Mather in Chicago, chose not to defend the account after a two-and-a-half-year run, citing philosophical differences. Ogilvy’s work for the lottery was tagged, “Players have more fun.”

The lottery will continue a varied media mix heavy on promotional and outdoor, with TV making up about 20 percent of the outlay, an executive said. Shops will make creative presentations before a final decision is made by July 1.