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CHICAGO The Illinois Lottery will begin searching for a new lead advertising agency on its $20 million account within a month, according to lottery officials.
The lottery split with its previous lead agency, DDB Chicago, citing a “difference of opinion regarding the marketing campaign and creative product,” according to a statement.
“The Illinois Lottery recently agreed to DDB’s request that they be let out of their contract with the department,” according to the statement. “The lottery has accepted their termination and wishes them continued success.”
DDB
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