Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Kaplan Thaler Group has toned down the fake orgasms of its Clairol Herbal Essences shampoo commercials for its new line of skin care products, but the enthusiastic “Yes! Yes! Yes!” theme remains.
In a 15-second TV spot (shown here) breaking May 15, dewy-skinned women wash, tone and moisturize as an operatic jingle rises to its affirmative crescendo. The tagline: “A totally organic experience.
For your face.”
A print ad uses a similar image with the copy: “The most exciting thing to happen to your face since your first kiss.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in