Ikea "Embrace Change '09"

The notion of Ikea furnishing the Oval Office might just be the perfect expression of yuppified, post-ironic marketing-driven “Americana.” The Swedish furniture maker has launched “Embrace Change ’09,” a push that includes an Oval Office replica in Washington, D.C.’s Union Station, as well as billboards, ads on D.C.-area trains and buses and a “mock motorcade.” The campaign works both sides of the aisles, since detractors can wag their fists while Ikea fanatics visit embracechange09.com and design their own Oval Office motifs.