Ikea Begins a Review of Its Global Media Business

Last year, a series of reviews, dubbed "Mediapalooza," rocked the agency world. Major players such as Coca-Cola, Procter & Gamble, Mondelez, L'Oréal and Johnson & Johnson, among others, placed billions of media dollars in play. 

While it's too soon to tell if the industry will see similar action this year, some signs are pointing in that direction. In recent weeks, big marketers such as Walmart, E*Trade and Delta Air Lines either launched reviews or made agency changes.

Now, Ikea has joined the fray, putting its global media account in play.