Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Swedish furniture maker Ikea has begun an internal evaluation of its global media buying, the company confirmed last week. The evaluation includes North America, where Maxxcom-backed Crispin Porter + Bogusky in Miami handles creative and media. In Europe, media is split among Grey’s MediaCom, and WPP’s Mediaedge:cia and MindShare. Independent Strawberry Frog in Amsterdam handles European creative. Ikea spends an estimated $100 million on media in Europe and North America; global spending figures were unavailable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in