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LOS ANGELES Three agencies made final presentations this week in IHOP’s review of creative chores on its $80 million ad account, per sources.
Interpublic Group’s McCann Erickson here, MDC Partners’ VitroRobertson in San Diego and independent Tactic of Santa Monica, Calif., are in contention, sources said. McCann is the incumbent.
Richard Mahan, the former McCann ecd who guided IHOP campaigns before departing this summer, leads Tactic.
A decision is imminent, per sources.
Russel Wohlwerth of Ark Advisors here is the search consultant leading the review for the client.
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