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Bozell, Client Could Not Agree On Compensation
LOS ANGELES–The International House of Pancakes launched an agency search for the creative portion of its $30 million-plus account last week after reaching an impasse with its longtime agency, Bozell Worldwide.
The Glendale, Calif.-based restaurant chain and Bozell will officially sever their relationship at the end of the year, agency executives confirmed.
“We mutually agreed to part company because we couldn’t arrive at a compatible compensation plan,” said Phil Salvati, president of Bozell’s Costa Mesa, Calif.,
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