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CHICAGO IHop today said it has agreed to acquire Applebee’s for about $1.9 billion. Applebee’s on Friday awarded creative duties on its $180 million advertising account to IPG’s McCann Erickson, which is also the lead agency on IHOP’s estimated $75 million account.
“After an extensive agency review process, we are thrilled to have McCann Erickson on board to create fresh and compelling advertising that will take the Applebee’s brand to a whole new level,” said George Williams, the company’s chief marketing officer, in a statement.
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