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LOS ANGELES Ground Zero has been selected to create a pro bono campaign for the IFP Los Angeles Film Festival, the shop said.
The independent agency in Marina del Rey, Calif., was tapped after discussions with festival organizers. “Once we found out they were interested, we didn’t pursue any other agencies,” said festival director Richard Radden.
Last year’s campaign was created by Omnicom’s BBDO in Los Angeles and San Francisco.
“We met with [Ground Zero creative partner] Court Crandall and we loved what he had to say,” said Radden.
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