If Only Shoppers Could Return Stuff By E-mail

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Shopping online is convenient, as long as you like what you bought. Forrester Research surveyed online adults on their attitudes about doing holiday shopping online. Fifty-nine percent said they “often find products online that I can’t find anywhere else,” while 41 percent said they “usually find the best deals/values online.” Forty-five percent prefer shopping online “to avoid crowds/lines.” But 50 percent said it’s “a hassle to return items that I purchase online”; 27 percent said they “prefer not to buy online to avoid the hassle of returns.”

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