If It Ain't Broke, Buy It

Tierney & Partners has some fresh new ads for Genuardi’s, an upscale, local supermarket chain.
The Philadelphia shop has created two spots knocking other grocery stores’ willingness to sell sub-par items. The ads show an imaginary world of Banana Republic- and Crate & Barrel-type shops selling bum goods.
In “Furniture” and “Clothing,” beautiful people walk through all-white boutiques, accompanied by piano music. But items fall apart when touched: Handles pop off teacups; pearls slide from their strings.
A voiceover asks why anyone would shop at a supermarket with such low standards, comparing the broken wares to brown-spotted apples and tough steak.