IEC Account Still Up for Grabs

At least three contenders remain in the running for Interstate Energy Corp.’s $2-3 million account, sources said last week.
The agencies vying for the business–a Madison, Wis.-based consolidation of three energy companies– are Colle & McVoy, Minneapolis; Lindsay, Stone & Briggs, Madison; and Meyocks & Priebe, Des Moines, sources said.
D’Arcy Masius Benton & Bowles in St. Louis was invited to participate in the review but declined, the agency confirmed.
Linda Brei, director of corporate communications for Wisconsin Power & Light in Madison, one of the utilities moving under the IEC umbrella, declined to comment on the review.
Interstate Energy is the result of a merger announced in September 1996 of WPL Holding, parent of Wisconsin Power & Light; Interstate Power Co. of Dubuque, Iowa; and IES Industries in Cedar Rapids, Iowa. The companies plan to operate as subsidiaries of Interstate Energy in serving about one million customers in 1,300 communities throughout Iowa, Illinois, Minnesota and Wisconsin.
A decision on an agency is expected this month.
With pending deregulation opening up the energy industry to competition, the ad account of IES could grow, sources said. Branding work was expected to begin before the end of the year.
Lindsay, Stone & Briggs is the agency for WPL, while Meyocks & Priebe in Des Moines served as agency for IES Industries.